By Kudakwashe Shambamuto
Innocent Tarupuwa shares his ups and downs with other upcoming artists and how to adapt to the music industry. Born and bred in Gweru Mkoba 10, Innocent Tarupuwa (27) is an upcoming artist popularly known as ‘Creator Fire’ who started his music career in Gweru in the year 2012.
He worked with Lexxkay a local Kwekwe producer and later moved to Harare in 2015, where he linked up with Oskido and Dj Tamuka at Kenako music.
“I worked with Oskido, DJ Tamuka and managed to release hit tracks that had good response on airplay,” said Creator Fire.
In 2018, he received the 4th best upcoming artist Award on the dancehall segment at Star FM ceremony.
Creator fire said that he was inspired by Dr Oliver Mtukudzi and liked the late Tuku’s music to an extent of switching from dancehall to reggae and jazz.
“I used to sing dancehall music until I switched to jazz because I wanted music with depth sound, , music which heals, all these I saw it in the late legendary Dr ‘Tuku’ Mtukudzi’s music”, he said.
He released a cover track titled Neria as a tribute for the late Oliver Mtukudzi. The track went viral, the video trended on social media and also on ZBC TV. The song was produced by Simbarashe Moyo popularly known as Cymplex.
Creator Fire has work in progress which includes singles and an album, the upcoming singles include a cover of Oliver Mtukudzi’s track called Pindirai Mambo and an album with a number of tracks adding to his existing 3 albums.
During his journey he encountered challenges of proper marketing and channels to distribute his music as he had no strong fan base and promoters.
“In Zimbabwe, it’s hard to find a promoter and to be recognized by the biggest bosses out there who can surely support 100% local talent, that’s the biggest challenge”, he said. He was uplifted by his blood brother, Emmanuel Tarupuwa, who helped him to reach promoters who would arrange live shows among other big events which made his fan base strong. Besides not having promoters and distribution channels he had financial problems to record at known and popular studios.
“My message to upcoming artists out there is, music is a business so you have to invest money and time, being an artist requires commitment. Singing as a carrier is a gift from God, if you take it seriously you will surely achieve something in life,”added Creator Fire Creator Fire said that he is willing to work with another upcoming artists in Midlands and beyond.