Tanaka Chare
Antelope Park marks a new chapter in its history with the unveiling of a bold new brand identity.
The rebranding is part of the park’s ongoing effort to enhance the visitors’ experience, promote conservation, and showcase its unique attractions.
“Antelope Park has been a safe haven for wildlife since 1987 and has contributed significantly to job creation, skills development, and the community and schools over the years.
Maddie Liddle, who is part of the Antelope Park family, unpacked the new logo and website as part of the rebranding.
“Our logo and websites were going on for a long time, so we decided to refresh them. We added a few more animals to the logo to symbolise the Big 5 we house, and we are updating our websites. Our parents have been running the business for many years.
“As children and grandchildren, we would like to keep the family legacy going.
We aim to continue boosting the tourism sector and promote conservation,” she emphasised.
Management went on to acknowledge the Antelope Park staff who work tirelessly by awarding them with certificates of appreciation.
“We hope that people who came here can feel the warmth, their souls getting restored by nature, and that we continue to be a haven for wildlife and continue to reach out to communities and schools with training skills on wildlife conservation,” Antelope Park added.
“We want to partner with other organisations so that other lions that have been breeding can be released into the wild area again.”
Antelope Park is a family-centric environment since its establishment, and Mrs Liddle gave an insight into how the business started.
“The place started as a camping site, and many people were keen to explore the adventures and wildlife. So the activities began, and we realised the place could be a heaven for wildlife.”
“In 1983, there was a drought that resulted in a lot of parent elephants dying and some becoming orphans. We accommodated the orphaned elephants who came for refuge. Thereafter, in Africa, lions were decreasing from 200,000 to 17,000 in a very short space of time, so we learnt how to take care of lions and provide a home for them, and allow them to breed so that the young generations will get to see lions. In 2023, we became a home for white rhinoceros, which were endangered.”
“We noticed that there was a symbiotic relationship between conservation and tourism, and it gives us the drive to continue to do what we do every day. “
